Building the intellectual capital of an organization is just as important as actual capital.
The central theme of what we're talking about is that large enterprises need to think about work the way they've thought about people and finance and customers. Let's start here: what did Workfront want Leap attendees to take away from the keynote? Andrew McCarthy, VP of Communications & Brand at Workfront, told me: "Intellectual capital is just as important as actual capital"īut how does that translate into software companies can use today? How much of what we heard at Leap is ready, and what's on the roadmap? To a clearer picture, I had a post-conference Zoom catch up with two members of Workfront's leadership team. Connecting strategy to the actual execution of work.Enterprise controls - is this system ready to be run by a company?.The ability to connect to all the other key systems in the organization.Workfront CEO Alex Shootman says this imperative has sharpened Workfront's product strategy into five priorities: It's Workfront's job to enable community members to grow into that role. You can't become a Chief Work Officer on your own. But I left one thing hanging: what is Workfront doing to bring customers into this future? As I wrote: In my Workfront Leap 2020 roundup, I put Workfront's prediction on the emergence of the Chief Work Officer through the stress test.
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