The LEGO® brick that offers limitless creative building possibilities was born in 1958. His son, Godtfred, added a few small tubes to make the bricks click and stick together, officially launching the interlocking system we know today. In his small workshop in Billund, Demark, Ole hand-carved a collection of vehicles, ducks and yoyos and later started experimenting with plastic building bricks. Inspiring fun, playful learning remains the toymaker’s purpose today. He named his company “LEGO” from “Leg Godt”, meaning “Play Well” in Danish. To mark the occasion, the brand is hosting its first ever World Play Day – a full day of play-packed global events, collaborations and surprises dedicated to helping families and communities play more.įrom the moment Ole Kirk Kristiansen, a young Danish carpenter, picked up his tools and made his first wooden car in 1932 he was focused on making high-quality toys that teach children about the world and give them the skills to thrive in it. Billund, Denmark: Today the LEGO Group is celebrating nine decades of fan creativity and helping children reach their full potential though LEGO® play.
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